Jacksonville continues record-breaking tourism trend
Summer definitely was not a bummer in Florida, especially in Jacksonville.
Jacksonville’s spring and summer vacation season has come to an end, but it leaves behind great successes for the destination. Duval County’s hotel occupancy tracking system, Smith Travel Research, released numbers showing hotel occupancy was up across the city, and earnings were up to levels not previously seen in the 10 years the company has been tracking tourism in the county. Jacksonville is on trend with the rest of the state in reporting record-breaking visitation numbers for the spring and summer seasons in 2014.
“All those visitors and busy hotels mean one thing: an infusion of dollars into our local economy that leaves an impact not only on hotels but also on the entire community, with visitors spending their money in local restaurants, stores, attractions, and businesses,” said Paul Astleford, President and CEO of Visit Jacksonville, the city’s official tourism office.
The best numbers and news from the Smith Travel Research report is that in June and July of 2014, Jacksonville hotels saw the highest ever revenue per available room, levels not seen since they began tracking the numbers in 2004. Another great highlight is that when it comes to hotel revenue generated during spring and summer 2014, Duval county hotels collected 15.2 percent more revenue than in 2013. The total for the second quarter (April, May, and June) was $92,171,855 million compared to $80,030,534 million in 2013. May’s overall Room Revenue was just shy of the amount for February 2005 when the Super Bowl was here.
“We attribute that growth to many things including a focused marketing effort to promote Jacksonville as a destination where you can explore the outdoors, enjoy a beach vacation, come for a great festival, and visit a vibrant city where there is always something to do. We are a city of parks, festivals, events, and adventures and this year more and more people are discovering that,” added Astleford.
Visit Jacksonville is the marketing organization contracted by the Duval County Tourist Development Council to champion the growth of business and leisure tourism in Northeast Florida. Along with its nearly 400 tourism partners, Visit Jacksonville stimulates economic impact, quality of life and recognition for the Northeast Florida region.
Source: Visit Jacksonville